Garbutt,
Kamille
September
29, 2014
Period
3
The
Legal Definition of False Advertising
c.)
What are the five things that need to be proven to show that there was false
advertising?
1. a false statement of fact has
been made about the advertiser's own or another person's goods, services, or
commercial activity
2. the statement either deceives or
has the potential to deceive a substantial portion of its targeted audience
3. the deception is also likely to
affect the purchasing decisions of its audience
4. the advertising involves goods or
services in interstate commerce
5. the deception has either resulted in or is likely to result in injury to the
plaintiff
d.) What are the different types of false
advertising, and how is each type unique?
1.
Failure to Disclose:
is based on misstatements
2.
Flawed and Insignificant
Research: based on research
3.
Product Disparagement:
based on discrediting a competitors product
